Real Estate Search

Background

My Approach

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Real Estate Search

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping a new feature, this principle matters.